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Our goal is to make our home page as simple as possible and allow people to get to the content rich part of the site to learn more information about the SOE as quickly as possible. While there is no information on our site that would not be able to appear on our home page, there must be some limits to that. The same reason why you don't see hundreds of billboards at the state borders advertising everything inside of the state, the appropriate link at the appropriate place inside of the site is just as effective. You do not need a link on the homepage to reach the intended audience. If you cover all of the different routes that someone will take throughout a site, you will most likely hit all of the potential viewers. Right now we use the home page to route users to the other parts of the site as well as listing of events.
Event listings:
The events listed on our home page are only major SOE sponsored events. We are trying to develop a way to display a daily schedule of events on our home page, but there is no new news regarding this. You can get a complete list of events by visiting our calendar.
Home page items:
If you have some important information and want to get the word out, your first reaction may be to post it on the home page. This does not mean that it would be effective on the home page. Imagine if we posted everything someone thought was important on the home page, all of the links would neutralize each other out and it would defeat the purpose. Also, sometimes placing a sign on the paths that your intended audience will take may be the most effective way at making sure what you want to say gets seen. Detroit businesses do not purchase billboards and advertisements in Alaska. The reason is that there will most likely be no traffic in Alaska going to Detroit. But you may see billboards and advertisements on the major routes leading to Detroit. The Web works in the same way. We have some clear routes that different audiences take, and we can tailor an advertising campaign based upon those routes. You may not get the home page, but you will have a very effective response due to proper advertising.
