Courses & Syllabi
EDUC 669. Institutional Advancement and Development in Higher Education
This course provides a theoretical framework and academic underpinning of institutional advancement. The history and current challenges which shape contemporary practice in alumni relations, marketing communications and development will be explored. The relationship of these activities to academic priorities, government relations, and policy initiatives will also be discussed.
|Winter 2016||Betty J. Overton-Adkins
||EDUC 669. Advancement and Development in Higher Education